Roof Rejuvenation

Fresh Roof El Paso uses Fresh Roof, which is not a basic roof sealant or cleaning product. We use a chemically engineered emulsion derived from chemically modified soybean oil, engineered to specifically interact with asphalt shingles to not only slow but also reverse the effects of aging. With a single application, a homeowner will add a guaranteed 6 years to their roof's life. This will save property owners thousands of dollars compared to replacement, guaranteed. Fresh Roof is a division of Fresh Brands, a purpose-driven company committed to creating safe, high-performing products made from American-grown soybeans.

Agricultural oils have been used for nearly 20 years to extend the life of asphalt pavement. These oils maintain pavement flexibility and prevent brittleness, which can lead to cracks and potholes. Departments of Transportation in the U.S. and Canada use this technology to extend the life of asphalt roadways and save on maintenance and replacement costs. This treatment has been reformulated for the renewal of asphalt shingle roofs.

As asphalt shingles age, the petrochemical oils that maintain the shingles’ flexibility and performance begin to dry out, and the shingles become dry, weak, and brittle. Fresh Roof El Paso applies an all-natural, bio-based solution that replaces lost petrochemical oils with a chemically engineered bio-oil, scientifically formulated with polymers to help rebind the granules to the asphalt and UV protectants to slow the aging process of a shingle, bringing the shingle back to life. This process begins with penetration. Fresh Roof penetrates and strengthens the asphalt structure of the shingle, providing the weatherproofing foundation, restoring the shingle's flexibility, and keeping the grit in place. The first application is guaranteed to extend the life of your roof by 6 years, and up to 18 years with two more applications every 6 years.

• Rejuvenates aging asphalt shingles so they don’t have to be replaced
• Extends the life of the shingles
• Restores flexibility by 50%
• Reduces damage caused by wind and hail
• Restores shingle color
• Keeps shingles out of landfills 
• Improves fire resistance by 40%
• Locks in granules and reactivates adhesives
  

Independent testing by the globally recognized PRI Group compared Fresh Roof-treated shingles with untreated shingles and shingles treated with a leading competitor’s spray-on rejuvenator. Fresh Roof de-aged the shingles by 30%, increasing granule adhesion, fire resistance, tear strength, and other tested factors, like color retention and hail resistance. In fact, the other rejuvenator made the shingles so squishy that the whole roof would have been weakened after the application.

Each year, approximately 12 million tons of asphalt shingles are disposed of in landfills. This has an enormous negative environmental impact, not only on landfills but also on air quality from shingle dust and on water quality from seepage of petrochemicals into groundwater. In addition to preventing roofs from ending up in landfills sooner than necessary, Fresh Roof El Paso has teamed up with One Tree Planted to give back to the environment.